Technology

Naturipe Farms’ Earth-first philosophy

Naturipe Farms, based in Salinas, California, has been a pioneering force in berry production since 1917. With origins as a marketing cooperative for strawberries, Naturipe has since transformed into a vertically integrated company owned by... more »

Agriculture drones transform farming practices

The agriculture drone market is soaring as precision farming techniques gain traction. With applications ranging from crop monitoring to field mapping, drones are revolutionizing farming. In a recent press release from Transparency Market Research that... more »

Sensors guide growers on water decisions

Lisa Tate, a fifth-generation grower in Santa Paula, said she knew something was amiss in a block of young avocado trees planted on her family’s ranch.She had a hunch that too much water was sitting... more »

UF drone camp steers 4-H teens toward future careers

Florida high school students are learning how to master drone use in agriculture and other industries. While many of his high school classmates relished the lackadaisical days of summer break, Putnam County resident Liam Sayler... more »

Drone franchise introduced by SweetWater Technologies

SweetWater Technologies aims to revolutionize farming practices through advanced drone technology, and has introduced its first group of independently-owned and operated franchises. The new franchise partners include Bill Pirkl in Byron, Minnesota; Nathan Janz in... more »

Modified Atmosphere Packaging helps growers, packers

Growers and packers can benefit from Modified Atmosphere Packaging (MAP) technology. The tech aids with bulk packaging, supply chain efficiencies and product quality. In a recent press release from Masterpack Group USA, the company explained... more »

Plant science researcher Boyce Thompson Institute to mark 100th birthday

The Boyce Thompson Institute (BTI), a Cornell-affiliated organization that promotes plant science research, is celebrating its 100th birthday through a symposium. Growers and industry individuals can participate virtually. The BTI’s 2024 Centennial Symposium is scheduled... more »

Report: autonomous machines could revolutionize ag

Through improving productivity and precision and operational efficiencies, autonomous machines are set to transform crop farming, according to a new report by RaboBank's RaboResearch. Despite the potential, adoption of the technology faces hurdles due to... more »