Farm Market

New Jersey celebrates Farmers Market Week in Ocean City

New Jersey Secretary of Agriculture Ed Wengryn highlighted the 25th Annual National Farmers Market Week during a visit to the Ocean City Farmers Market. The USDA-designated week runs from Aug. 4-10, and is designed to... more »

Great Lakes EXPO Farm Market Bus Tour offers unique agritourism experience

The highly anticipated annual Farm Market Bus Tour 2024 is set to take place on Monday, Dec. 9, offering a unique opportunity for individuals involved in farm marketing and agritourism. The event is a full-day... more »

Oishii expands berry distribution to East Coast farmers markets

Oishii, a vertical farming company, will distribute its Omakase and Koyo berries at East Coast farmers markets from July 21-Sept. 1. The expansion brings the Omakase and Koyo berries to markets in New York, New... more »

Managing increased customer traffic at your farm market

On a recent sunny morning, I visited a well-established farm market to talk with the manager. The parking lot was nearly full and inside the market, there were three registers in operation, and they still... more »

Great Lakes EXPO 2024: Premier event for specialty crop ag innovation, networking

With over 5,000 people at the event, 800-plus booth opportunities and over 400 vendors, the Great Lakes Fruit, Vegetable and Farm Market EXPO and Michigan Greenhouse Growers EXPO make it easy to meet the decision... more »

Insights from the 2023 Benchmark Survey of farm markets

Farmers markets and retail farm markets play a crucial role in connecting consumers with locally sourced produce and goods, fostering community engagement and supporting small and medium-scale farmers and artisans. As part of a USDA... more »

Tenerelli Orchards exits wholesale, focuses on farmers markets, u-pick

Leaving the wholesale end of the business for direct-to-consumer sales via farmers markets proved a successful move for a Southern California tree fruit grower. In the high desert an hour northeast of Los Angeles, Tenerelli... more »

Unveiling the divide: Brand versus logo

A few years ago, I was asked to attend a meeting of a local ag organization who had developed a branding program for their members to use that would identify that their products were produced... more »

American Farmland Trust kicks off annual America’s Farmers Market Celebration

American Farmland Trust (AFT) has kicked off the 16th annual America’s Farmer’s Market Celebration (AFMC). The event celebrates the only annual ranking of the top farmers markets in the U.S. as voted on by the... more »

Farm Market & Agritourism: markups vs. margins

What’s the difference between markup and margin? A retail farm market manager knows that their business needs to make a certain gross profit percentage, in this case, let's say 30%. What do they do? The... more »