farm market

Unveiling the divide: Brand versus logo

A few years ago, I was asked to attend a meeting of a local ag organization who had developed a branding program for their members to use that would identify that their products were produced... more »

American Farmland Trust kicks off annual America’s Farmers Market Celebration

American Farmland Trust (AFT) has kicked off the 16th annual America’s Farmer’s Market Celebration (AFMC). The event celebrates the only annual ranking of the top farmers markets in the U.S. as voted on by the... more »

Farm Market & Agritourism: markups vs. margins

What’s the difference between markup and margin? A retail farm market manager knows that their business needs to make a certain gross profit percentage, in this case, let's say 30%. What do they do? The... more »

Inflation, farm input costs shape farm market prices

Properly pricing farm market produce and goods can be difficult. If a manager prices too high or not high enough, sales and profits could slip. The latest Fruit Growers News Farm Market Pricing Survey shows... more »

Deadline for USDA local ag grants is May 14

The USDA has several Local Agricultural Market Programs that are offering grants to promote farmers markets, local food programs and regional food partnerships. Application deadlines for the grants are May 14. Farmers Market Promotion Program... more »

Keeping CSA members engaged and loyal

Since the pandemic, community supported agriculture (CSA) programs have enjoyed a resurgence of interest from consumers. We shouldn’t take this renewed interest for granted. Historically, CSA programs rely heavily on member retention for sustainability and... more »

GLEXPO Bus Tour: Where farm marketers exchange ideas

The Great Lakes EXPO Farm Market Bus Tour visited six Grand Rapids, Michigan-area locations featuring a variety of attractions, crops and products. On Dec. 4, the 132 participants packed three buses and visited Andy T’s... more »

Farm Market and Agritourism: Effective pricing methods

Setting the right prices for your produce at farmers markets is a delicate balancing act. On one hand, you want to attract customers with competitive prices, and on the other, you need to ensure profitability... more »