Marketing

Report: US ag exports generate $412B economic output in 2022

The value of U.S. agricultural exports totaled $197.4 billion in 2022 and generated $214.6 billion in economic activity for a total economic output of $412 billion, according to new USDA numbers. Exports comprised both commodities... more »

Farm Market & Agritourism: markups vs. margins

What’s the difference between markup and margin? A retail farm market manager knows that their business needs to make a certain gross profit percentage, in this case, let's say 30%. What do they do? The... more »

Record organic sales reported for 2023

Organic product sales are increasing and in the U.S., have hit a record, according to a report. Sales of certified organic products approached $70 billion in 2023, a record for the sector. Dollar sales for... more »

Registration opens for USApple Outlook

Registration has opened for USApple’s Outlook 2024 crop production and outlook conference. The event is scheduled for Aug. 14-16 in Chicago. It is designed to allow participants to connect and collaborate with leaders from every... more »

Inflation, farm input costs shape farm market prices

Properly pricing farm market produce and goods can be difficult. If a manager prices too high or not high enough, sales and profits could slip. The latest Fruit Growers News Farm Market Pricing Survey shows... more »

EU ruling favors Pink Lady trademark registration

A European court ruling has favored Pink Lady in its long running trademark registration spat. It has been more than 10 years since Pink Lady America LLP (PLA) filed an application before the European Union... more »

Peach State seeks ag commodity commission members

Growers are being sought by the Georgia Department of Agriculture (GDA) to serve on the Peach State’s agriculture commodity commissions, including those for apples, blueberries, grapes and peaches. A dozen of Georgia’s agricultural commodity commissions... more »

Study: healthy school lunches benefit child health

A new UGA study found that children improved their diet quality when they ate school-prepared lunches. School lunches have come a long way from square pizza and fish sticks, and students across the board are... more »