Marketing

Cost of 4th of July cookout reaches record high

Families celebrating the 4th of July holiday will continue to find stubbornly high prices at the grocery store. An Independence Day cookout will cost $71.22 for 10 guests this year, based on the 2024 American... more »

Skylar Rae cherries return

The Skylar Rae cherries are back in stores, offering a short season for retailers. Known for their unmatched sweetness and crunch, these bi-colored cherries have become increasingly popular each year. “Skylar Rae cherries are extra... more »

Tree fruit, berries, grapes receive USDA market promotion funds

Apples, cherries, pears, cranberries, table grapes and watermelons are among the commodities receiving federal funds for promotion and market development funding. The funding is part of $300 million allocated to 66 U.S. organizations under the... more »

California FFA leadership conference reflects ag’s promising future

California FFA leadership conference shows ag's promising future The state FFA Leadership Conference saw a record turnout, reflecting a promising future for California agriculture. This year, 7,416 middle and high school students attended the event... more »

Unveiling the divide: Brand versus logo

A few years ago, I was asked to attend a meeting of a local ag organization who had developed a branding program for their members to use that would identify that their products were produced... more »

USDA hosts webinar on disadvantaged farmer grants

The U.S. Department of Agriculture (USDA) plans to introduce individuals to its grant application process benefiting underserved and disadvantaged farmers through a webinar. Community-based and nonprofit organizations, institutions of higher education, and Tribal-serving organizations are... more »

Michigan Apples taps marketing agency for consumer marketing

The Michigan Apple Committee has hired a marketing agency to promote the state’s apples. FoodMix Marketing Communications, a food and beverage branding agency, will implement branding, consumer marketing and social media work aimed at increasing... more »

Farm bill framework released by Senate committee

U.S. Sen John Boozman, ranking member of the Senate Committee on Agriculture, Nutrition and Forestry, has released a draft of a farm bill framework on June 11. Key priorities of the framework (.pdf) include crop... more »