Marketing

Great Lakes EXPO Farm Market Bus Tour offers unique agritourism experience

The highly anticipated annual Farm Market Bus Tour 2024 is set to take place on Monday, Dec. 9, offering a unique opportunity for individuals involved in farm marketing and agritourism. The event is a full-day... more »

Oishii expands berry distribution to East Coast farmers markets

Oishii, a vertical farming company, will distribute its Omakase and Koyo berries at East Coast farmers markets from July 21-Sept. 1. The expansion brings the Omakase and Koyo berries to markets in New York, New... more »

Wisconsin Cherry Board election results released

The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) has certified the 2024 Wisconsin Cherry Board election results. These cherry growers began their terms on the board on July 1: Barry Peterson of Green... more »

Managing increased customer traffic at your farm market

On a recent sunny morning, I visited a well-established farm market to talk with the manager. The parking lot was nearly full and inside the market, there were three registers in operation, and they still... more »

Great Lakes EXPO 2024: Premier event for specialty crop ag innovation, networking

With over 5,000 people at the event, 800-plus booth opportunities and over 400 vendors, the Great Lakes Fruit, Vegetable and Farm Market EXPO and Michigan Greenhouse Growers EXPO make it easy to meet the decision... more »

USApple introduces younger generation t-shirt fundraiser

Apple growers, shippers and others can support the upcoming generation of apple industry leaders by purchasing a t-shirt that promotes apples. The 2024 NextGen Fellows are selling the “Eat more apples” themed t-shirt ahead of... more »

IFPA welcomes new vice president of global industry relations

The International Fresh Produce Association (IFPA) has welcomed Jessica Keller as the vice president of global industry relations. Keller is the first to serve in this role, which was created to align with IFPA’s core... more »

Insights from the 2023 Benchmark Survey of farm markets

Farmers markets and retail farm markets play a crucial role in connecting consumers with locally sourced produce and goods, fostering community engagement and supporting small and medium-scale farmers and artisans. As part of a USDA... more »