agritourism

Great Lakes EXPO Farm Market Bus Tour offers unique agritourism experience

The highly anticipated annual Farm Market Bus Tour 2024 is set to take place on Monday, Dec. 9, offering a unique opportunity for individuals involved in farm marketing and agritourism. The event is a full-day... more »

Managing increased customer traffic at your farm market

On a recent sunny morning, I visited a well-established farm market to talk with the manager. The parking lot was nearly full and inside the market, there were three registers in operation, and they still... more »

Insights from the 2023 Benchmark Survey of farm markets

Farmers markets and retail farm markets play a crucial role in connecting consumers with locally sourced produce and goods, fostering community engagement and supporting small and medium-scale farmers and artisans. As part of a USDA... more »

Tenerelli Orchards exits wholesale, focuses on farmers markets, u-pick

Leaving the wholesale end of the business for direct-to-consumer sales via farmers markets proved a successful move for a Southern California tree fruit grower. In the high desert an hour northeast of Los Angeles, Tenerelli... more »

Unveiling the divide: Brand versus logo

A few years ago, I was asked to attend a meeting of a local ag organization who had developed a branding program for their members to use that would identify that their products were produced... more »

Ohio Agritourism Conference and OPGMA Summer Tour join forces

The Ohio Agritourism Conference and OPGMA Summer Tour are combining efforts to provide valuable learning experiences and minimizing the time participants spend away from the farm. This event is designed to provide insights into customer... more »

Farm Market & Agritourism: markups vs. margins

What’s the difference between markup and margin? A retail farm market manager knows that their business needs to make a certain gross profit percentage, in this case, let's say 30%. What do they do? The... more »

First Michigan Agritourism Summit scheduled

Michigan's agricultural and tourism sectors are set to converge at the inaugural Agritourism Summit and pre-summit farm tour. The event, scheduled for May 7-8 in Traverse City, Michigan, will be hosted by Michigan State University... more »

GLEXPO Bus Tour: Where farm marketers exchange ideas

The Great Lakes EXPO Farm Market Bus Tour visited six Grand Rapids, Michigan-area locations featuring a variety of attractions, crops and products. On Dec. 4, the 132 participants packed three buses and visited Andy T’s... more »

Farm Market and Agritourism: Effective pricing methods

Setting the right prices for your produce at farmers markets is a delicate balancing act. On one hand, you want to attract customers with competitive prices, and on the other, you need to ensure profitability... more »